Posted on

Michael B. Jordan Joins Selena Gomez as an Ambassador for Coach

Michael B. Jordan Joins Selena Gomez as an Ambassador for Coach

ESC: Michael B. Jordan, CoachMichael B. Jordan is newest face of Coach Menswear.
Fresh off the heels of the debut of Selena Gomez’s newest Coach collection, the American fashion brand has announced that the Black…

Source: E! Online
Michael B. Jordan Joins Selena Gomez as an Ambassador for Coach

Posted on

Kanye West Warns Drake, Nick Cannon and Tyson Beckford to Stop Talking About Kim Kardashian

Kanye West Warns Drake, Nick Cannon and Tyson Beckford to Stop Talking About Kim Kardashian

Kim Kardashian, Kanye WestKanye West is addressing a few things that “aren’t sitting right” with his spirit.
Now that he’s “up out the sunken place,” the 41-year-old “Stronger”…

Source: E! Online
Kanye West Warns Drake, Nick Cannon and Tyson Beckford to Stop Talking About Kim Kardashian

Posted on

Kylie Jenner and Jordyn Woods Sizzle in Matching Leotards for Sexy Shoot

Kylie Jenner and Jordyn Woods Sizzle in Matching Leotards for Sexy Shoot

Jordyn Woods, Kylie JennerKylie Jenner and Jordyn Woods stunned in matching leotards as they posed for pictures for their new cosmetics collaboration, Kylie x Jordyn.
Jordyn shared a picture from their photo shoot…

Source: E! Online
Kylie Jenner and Jordyn Woods Sizzle in Matching Leotards for Sexy Shoot

Posted on

Teen Mom's Briana DeJesus Shares First Photo With New Boyfriend

Teen Mom’s Briana DeJesus Shares First Photo With New Boyfriend

Briana DejesusBriana DeJesus is dipping her feet back into the dating pond.
On Wednesday night, the Teen Mom 2 star surprised fans on Instagram when she posted a photo with a new man.
“My…

Source: E! Online
Teen Mom’s Briana DeJesus Shares First Photo With New Boyfriend

Posted on

Kanye West Wants to Hide How Many Social Media Followers You Have

Kanye West Wants to Hide How Many Social Media Followers You Have

Kanye West, PhoneKanye West has a social media proposal–and Kim Kardashian is on board.
With more than 80 million followers together on Twitter alone, the famous couple knows a thing or two about having…

Source: E! Online
Kanye West Wants to Hide How Many Social Media Followers You Have

Posted on

10 Top Pop Culture-Inspired Halloween Costumes For 2018, According to the Internet

10 Top Pop Culture-Inspired Halloween Costumes For 2018, According to the Internet

Pinterest and Lyst have teamed up once again to rank the most popular Halloween costume ideas on their respective platforms. Check out the top 10.
Source: Glamour
10 Top Pop Culture-Inspired Halloween Costumes For 2018, According to the Internet

Posted on

Watch and Swoon as Prince Harry Fixes Meghan Markle's Hair After the Wind Messed It Up

Watch and Swoon as Prince Harry Fixes Meghan Markle’s Hair After the Wind Messed It Up

Prince Harry was every bit the doting husband when he smoothed Meghan Markle’s hair at the launch event for her community cookbook at Kensington Palace.
Source: Glamour
Watch and Swoon as Prince Harry Fixes Meghan Markle’s Hair After the Wind Messed It Up

Posted on

Of Course Meghan Markle Gave the Most Heartfelt Speech About Her First Solo Royal Project

Of Course Meghan Markle Gave the Most Heartfelt Speech About Her First Solo Royal Project

In honor of the release of ‘Together: Our Community Cookbook,’ her first solo royal charity project, Meghan Markle gave a three-minute speech about its impact.
Source: Glamour
Of Course Meghan Markle Gave the Most Heartfelt Speech About Her First Solo Royal Project

Posted on

Grab Your Girls, 'Cause LadyGang Is Heading to E! This October!

Grab Your Girls, ‘Cause LadyGang Is Heading to E! This October!

LadyGangGrab your LadyGang, because we’ve found your newest obsession!
Today E! confirmed that their new topical series LadyGang will be premiering Sunday, October 28 at 10:30 p.m. ET/PT. The…

Source: E! Online
Grab Your Girls, ‘Cause LadyGang Is Heading to E! This October!

Posted on

Kristen Bell Confirms Veronica Mars Revival Is Coming to Hulu

Kristen Bell Confirms Veronica Mars Revival Is Coming to Hulu

Veronica Mars, Kristen BellAttention all Marshmallows: This is not a drill.
Kristen Bell took to Instagram Thursday morning with a big announcement for any and all Veronica Mars fans.
“This is a very…

Source: E! Online
Kristen Bell Confirms Veronica Mars Revival Is Coming to Hulu

Posted on

Swap drugs for sportswear – workout is the new high

Swap drugs for sportswear – workout is the new high

Last week, a revolutionary pop-up shop opened in central Amsterdam, where people could swap drugs for sportswear. Why? Because you don’t need drugs to get high – the same feel-good substances are released in your brain when you work out.

It´s the Swedish sports fashion brand Björn Borg that wants to inspire more people to work out and therefore recently launched the concept ”Chase the Exerhighs”, which focuses on the hypnotizing euphoria and joy of exercise.

– I believe anyone can agree with us that exercise is better than drugs! It’s amazing how the brain reacts to exercise and how it can equal joy and euphoria at the same time. In fact, training releases such an amount of stimulating substances in your brain that it could be illegal in some countries, says Jonas Lindberg Nyvang, Marketing Director at Björn Borg.

The event created a lot of curiosity during the opening hours, see the film documenting the activity. People that was visiting the store, swopping their drugs for sportswear received vacuum-packed items from a limited edition collection featuring exclusive illustrations by Patrick Saville.

Workout is the new high

Exercise affects the level of encannabinoids, endorphins, dopamine, and serotonin in your brain. The release of neurotransmitters can mirror the effect of some type of drugs.. For instance, 45 minutes of running might give you the same degree of pain relief as a dose of morphine.

Lennart Högman, Senior lecturer at Stockholm University and researcher in cognitive neuroscience, explains:

–When you are physically active, the brain changes the levels of chemical messengers used for communication between brain cells that play an important role in regulating your mood. The effects of working out are very individual and it’s up to each and everyone to find out for themselves what levels of intensity and duration that works best – in order to reach an exerhigh.

Research also shows that we are more likely to achieve the feeling of euphoria if we do long, continuous and rhythmical exercises. After 30-45 minutes of running, cardio workout, or cycling you often feel good and can reach euphoria. Check out this film explaining it all.

Watch the film from the event here.

Visit the website here.

Download presskit here.

JOHANNA JUHLIN 

Brand Marketing Manager 

BJÖRN BORG AB

Mobile:   +46 73 502 72 16

Email:   johanna.juhlin@bjornborg.com

EMMA BENGTSSON 

PR & Social Media Manager

BJÖRN BORG AB

Mobile:   +46 73 057 98 20

Email:   emma.bengtsson@bjornborg.com


Source: Bjorn Borg
Swap drugs for sportswear – workout is the new high

Posted on

Watch *The Bachelor*'s Colton Underwood Meet Three of His Contestants for the First Time

Watch *The Bachelor*’s Colton Underwood Meet Three of His Contestants for the First Time

Colton Underwood, the next leading man of ‘The Bachelor,’ met his first three contestants of his season on ‘Ellen.’
Source: Glamour
Watch *The Bachelor*’s Colton Underwood Meet Three of His Contestants for the First Time

Posted on

Machine Gun Kelly Trashes Eminem on The Breakfast Club Amid Feud

Machine Gun Kelly Trashes Eminem on The Breakfast Club Amid Feud

Eminem, Machine Gun KellyMachine Gun Kelly took aim at Eminem again in a recent radio interview, addressing their six-year feud.
The rappers reignited their beef in recent weeks with a few diss tracks. When asked…

Source: E! Online
Machine Gun Kelly Trashes Eminem on The Breakfast Club Amid Feud