Katsington

The *Veronica Mars* Revival Is Officially Happening

Veronica Mars, a noir dramedy starring Kristen Bell, has been officially picked up for a season at Hulu. It’s been confirmed, people! Get excited.
Source: Glamour
The *Veronica Mars* Revival Is Officially Happening

10 Top Pop Culture-Inspired Halloween Costumes For 2018, According to the Internet

Pinterest and Lyst have teamed up once again to rank the most popular Halloween costume ideas on their respective platforms. Check out the top 10.
Source: Glamour
10 Top Pop Culture-Inspired Halloween Costumes For 2018, According to the Internet

Watch and Swoon as Prince Harry Fixes Meghan Markle’s Hair After the Wind Messed It Up

Prince Harry was every bit the doting husband when he smoothed Meghan Markle’s hair at the launch event for her community cookbook at Kensington Palace.
Source: Glamour
Watch and Swoon as Prince Harry Fixes Meghan Markle’s Hair After the Wind Messed It Up

Of Course Meghan Markle Gave the Most Heartfelt Speech About Her First Solo Royal Project

In honor of the release of ‘Together: Our Community Cookbook,’ her first solo royal charity project, Meghan Markle gave a three-minute speech about its impact.
Source: Glamour
Of Course Meghan Markle Gave the Most Heartfelt Speech About Her First Solo Royal Project

Helen Mirren Is Done With Roles That Make Women ‘Feel Shitty’

Dame Helen Mirren has it all: an Emmy, an Oscar, a Tony, and Vin Diesel’s devotion. Here, she looks back on her iconic career.
Source: Glamour
Helen Mirren Is Done With Roles That Make Women ‘Feel Shitty’

Swap drugs for sportswear – workout is the new high

It´s the Swedish sports fashion brand Björn Borg that wants to inspire more people to work out and therefore recently launched the concept ”Chase the Exerhighs”, which focuses on the hypnotizing euphoria and joy of exercise.

– I believe anyone can agree with us that exercise is better than drugs! It’s amazing how the brain reacts to exercise and how it can equal joy and euphoria at the same time. In fact, training releases such an amount of stimulating substances in your brain that it could be illegal in some countries, says Jonas Lindberg Nyvang, Marketing Director at Björn Borg.

The event created a lot of curiosity during the opening hours, see the film documenting the activity. People that was visiting the store, swopping their drugs for sportswear received vacuum-packed items from a limited edition collection featuring exclusive illustrations by Patrick Saville.

Workout is the new high

Exercise affects the level of encannabinoids, endorphins, dopamine, and serotonin in your brain. The release of neurotransmitters can mirror the effect of some type of drugs.. For instance, 45 minutes of running might give you the same degree of pain relief as a dose of morphine.

Lennart Högman, Senior lecturer at Stockholm University and researcher in cognitive neuroscience, explains:

–When you are physically active, the brain changes the levels of chemical messengers used for communication between brain cells that play an important role in regulating your mood. The effects of working out are very individual and it’s up to each and everyone to find out for themselves what levels of intensity and duration that works best – in order to reach an exerhigh.

Research also shows that we are more likely to achieve the feeling of euphoria if we do long, continuous and rhythmical exercises. After 30-45 minutes of running, cardio workout, or cycling you often feel good and can reach euphoria. Check out this film explaining it all.

Watch the film from the event here.

Visit the website here.

Download presskit here.

JOHANNA JUHLIN 

Brand Marketing Manager 

BJÖRN BORG AB

Mobile:   +46 73 502 72 16

Email:   johanna.juhlin@bjornborg.com

EMMA BENGTSSON 

PR & Social Media Manager

BJÖRN BORG AB

Mobile:   +46 73 057 98 20

Email:   emma.bengtsson@bjornborg.com

Source: Bjorn Borg
Swap drugs for sportswear – workout is the new high

Watch *The Bachelor*’s Colton Underwood Meet Three of His Contestants for the First Time

Colton Underwood, the next leading man of ‘The Bachelor,’ met his first three contestants of his season on ‘Ellen.’
Source: Glamour
Watch *The Bachelor*’s Colton Underwood Meet Three of His Contestants for the First Time