How do you feel about purple? It can be quite the Marmite colour. Whether you like it or not, thanks to Pantone making Ultra Violet its shade of 2018, it’s set to be one of the key hues of the year. According to the institute, this colour “communicates originality, ingenuity, and visionary thinking that points us toward the future.” The shade itself is more of a blue-based purple, which makes less girly but still pretty. As usual, street style stars have been well ahead of the game and have been wearing purple for a while now, which is super useful for when you want a bit of S/S 18 inspiration. Keep scrolling for purple outfits.